Columbia County
Board of County Commissioners
135 NE Hernando Avenue, Suite 203
Lake City, Florida 32056


Employment Opportunity

 

POSITION TITLE: SPORTS MARKETING DIRECTOR

This is responsible professional, administrative and supervisory position organizing, directing and promoting a comprehensive sports program. Work involves developing and administering a budget and planning, developing, organizing, supervising and managing comprehensive sporting events. Work is performed under the general supervision of the Tourist Development Executive Director, but the employee must exercise considerable independent judgment in carrying out assignments. This position is a full time position.

 

ESSENTIAL JOB FUNCTIONS:
 

This professional is tasked with leading the Columbia County Sports Commission department in four key areas:

  1. Sales to drive new overnight hotel stays and economic impact to Columbia County.
  2. Event planning and management.
  3. Regional and national marketing to promote Columbia County as a desirable destination.
  4. Engagement of community leaders and volunteers.

Additional essential job functions include:

 

  • Solicit and secure new events for Columbia County, with a focus on increasing overnight stays during shoulder and off-peak tourism seasons.
  • Develop and implement sports marketing plans for event recruitment and to promote the destination. Leverage existing marketing resources (video, print, new media assets) to maximize exposure for Columbia County regionally and nationally.
  • Routine administration for managing complex projects and resources.
  • Work with students and young people. Create and execute an outreach plan to grow the exposure of the destination with event rights holders and NGBs Manage new and existing community relationships in a professional and organized manner. Advise sports clubs on areas such as organization and regulations
  • Fulfill/activate all event partnership agreements.
  • Follow-through with all partners to enhance retention from year to year.
  • Serve as the lead sports staff member to the TDC and Board of County Commissioners.
  • Manage the daily operations of the sports marketing department.
  • General customer service and relationship development.
  • Manage and develop budgets.
  • Provide event execution support to Columbia County Sports Commission partners.
  • Oversee, manage, and control finances allocated for sports and event activities.
  • Coordinate with sports organizations on raising sponsorships, funding, and promotions. Creating or commissioning research, and collating, mapping, and monitoring data. Produce promotional literature, reports, and event materials, and liaising with marketing and media organizations both locally and nationwide. Prepare presentations to grant-making bodies and/or relevant authorities. Support colleagues to encourage and develop sports in the local, regional, national, or international community. Serve on regional and national government think tanks and task groups. Participate in the resolution of political and ethical issues, such as conflicts of interest between partner organizations and breaches of regulations.
  • Reviews reports and records of program activity to ensure progress is being accomplished towards specified program objectives.
  • Prepares program reports for Tourist Development Executive Director, Tourist Development Council (TDC) and higher-level supervisors.
  • Develops policies and procedures for the program’s operation.
  • Develops, manages, and maintains the local web pages site, Facebook, Twitter, and other social media platforms.
  • Ensures efficient and effective daily operations of the program, including monthly reviews of the Sports Marketing budget and submitting approved purchase orders in a timely fashion and in accordance with county purchasing guidelines.

 

TRAINING AND EXPERIENCE:
Bachelor’s degree in sports management, business, advertising, marketing, or a related field. An equivalent combination of training and experience may be substituted for the required Degree.

 

KNOWLEDGE, SKILLS AND ABILITIES:
Thorough knowledge of current practices, principles and regulations of sports programs on the County level.
Knowledge of federal, state and local regulations related to sporting programs.
Ability to develop and implement operating policies and procedures.
Ability to establish and maintain a good working relationship with the public, contractors, local business owners, their employees and Constitutional Officers.
Ability to attain proficiency in the operation of computer software and related programs.
Ability to communicate effectively, both orally and in writing and to prepare and organize written reports and budgets.
Ability to generate necessary paperwork in accordance with state and local ordinances.
Ability to plan, organize and manage time.
Ability to supervise staff.
Knowledge of how to promote sporting events through social media and ability to develop and maintain a webpage.


SALARY: Negotiable plus benefits

 

DEADLINE FOR RECEIVING APPLICATIONS: Open Until Filled

Each applicant is required to submit a complete County Application for Employment. Successful applicant must pass pre-employment physical, physical agilities, drug screening, driver’s license and criminal history background check. Applications should be submitted to:

HUMAN RESOURCES OFFICE
COLUMBIA COUNTY BOARD OF COUNTY COMMISSIONERS
Post Office Box 1529
Lake City, Florida 32056-1529
(386) 758-2123: TDD (386)758-2139
AN EEO/AA/VP/ADA EMPLOYER

 

ESSENTIAL FUNCTIONS:

  • Work with students or young people. Liaising with local sports councils, regional committees and national governing bodies. Consult with clients, members, the community and local sporting organizations; Advise sports clubs on areas such as organization and regulations.
  • Managing and develop budgets.
  • Coordinate with sports organizations on raising sponsorships, funding and promotions. Creating or commissioning research, and collating, mapping and monitoring data. Prepare presentations to grant-making bodies and/or relevant authorities. Manage, supervise and train staff.
  • Set up and supervise running of an office. Support colleagues to encourage and develop sports in the local, regional, national or international community.
  • Oversee, manage, and control finances allocated for sports and event activities.
  • Coordinate with sports organizations on raising sponsorships, funding, and promotions. Creating or commissioning research, and collating, mapping, and monitoring data. Produce promotional literature, reports, and event materials, and liaising with marketing and media organizations both locally and nationwide. Prepare presentations to grant-making bodies and/or relevant authorities. Support colleagues to encourage and develop sports in the local, regional, national, or international community. Serve on regional and national government think tanks and task groups. Participate in the resolution of political and ethical issues, such as conflicts of interest between partner organizations and breaches of regulations.
  • Reviews reports and records of program activity to ensure progress is being accomplished towards specified program objectives.
  • Prepares program reports for Tourist Development Executive Director, Tourist Development Council (TDC) and higher-level supervisors.
  • Develops policies and procedures for the program’s operation.
  • Develops, manages, and maintains the local web pages site, Facebook, Twitter, and other social media platforms.
  • Ensures efficient and effective daily operations of the program, including monthly reviews of the Sports Marketing budget and submitting approved purchase orders in a timely fashion and in accordance with county purchasing guidelines.

 

NON-ESSENTIAL FUNCTIONS:

These functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as assigned.

 

WORK ENVIRONMENT:

This position requires the mobility and flexibility to attend meetings and events outside of the office and outside of normal working hours. Work may be performed indoors or outdoors. Outdoor tasks may be performed under varying weather conditions including heat, cold, and humidity. Ability to travel for periods up to 5 or more days for conferences, training and development of sports programs.

 

ESSENTIAL PHYSICAL SKILLS/DEMANDS:

  • Acceptable eyesight (with or without correction).
  • Acceptable hearing (with or without correction).
  • Ability to communication both orally and in writing.
  • Heavy (up to 50 pounds) lifting.
  • Walking, standing, bending, stooping, climbing, reaching.
  • Sitting and manual dexterity.

 

PROFESSIONAL LICENSES:

  • Valid Florida Driver’s License.
  • Columbia County residency required within six months of date of employment.